Is Quiet Quitting A Thing?

desk with notepad saying "I quit"

Um, What’s Quiet Quitting?

Unless you’ve been living under a rock, you’ve now heard about quiet quitting. People (that aren’t Gen X) have figured out that killing themselves by overworking themselves isn’t cool. This sweet term started on TikTok (because, of course, it did) as people realized that they just don’t get paid enough to make work their life. Then they decided to post about it on social media.  

I think all of us (hi again from Gen X) are already tired, and the younger generations are just catching on. However, we’re handling it differently. So, as I sit here and drink my coffee at 3 am, let me show you how.

LinkedIn is in total meltdown and having full-sized tantrums, and so is the Wall Street Journal. I bet if we wander over to Fortune Magazine, yes, there it is. 

So, what’s the big deal with this new term?

It’s not a new concept (I’m coming in hot from Generation X since we have a bit of a reputation for being the forgotten slacker generation). Most of us figured out that life requires balance and that dying for a job isn’t exactly fun. Generation Z is starting to figure it out while being super vocal about it. Looking at the pandemic, they’ve figured out that life’s a bit short to live to work. All major media has picked up on this and lets the cat out of the bag. You can find articles from news sources here: The GuardianNPRMarket Watchand Fast Company, you get the point.  

Reading these news sources is like listening to my chief back in the Navy. It’s both eyeball roll-inducing and exasperated sigh levels of bad business.

QUOTE FROM WSJ 

“It’s not about the quiet quitters. It’s about everybody else and the unfairness that occurs there,” said Amy Mosher, chief people officer at human resources software company isolved. If quiet quitting leads to performance issues, she said, those workers should be let go to find jobs that truly engage them.

QUOTE FROM FAST COMPANY

One thing not to do is jump on the bandwagon of a four-day workweek, which some organizations seem to be hoping will serve as a one-size-fits-all Band-Aid to address every concern they have regarding employee engagement and morale. I love the intention and I understand the surface-level appeal of this idea, but I disagree with its utility. 

QUOTE FROM TIME MAGAZINE

Taylor, who, as a CEO himself leads a team of over 500 associates, advocates for his employees taking time off when they’re feeling overworked, but he doesn’t see how embracing quiet quitting will be helpful to employees in the long term. “I understand the concept, but the words are off-putting,” he says. “Anyone who tells their business leader they are a quiet quitter is likely not to have a job for very long.” 

How do I protect my small business from quiet quitting?

Here’s some perspective about quiet quitting, People don’t see a point to the hustle. Each of these articles that are pro-business is forgetting that people drive a business and a business relies on its people. They are your greatest asset. Let’s look at what to do as a small business owner. Here’s the super short list:

  1. Anything in those articles places blame on your worker unless you want them to leave altogether. 
  2. Listen to your employees.
  3. Compensate them correctly.
  4. Stop creating toxic work environments and expecting people to love them.

Ok, that’s it. You’re welcome. Now get back to work.

Anna Pilette

Anna Pilette

Owner & Project Director, Atomic Dumpling LLC.

About a million years ago, I was in the Navy. After, I worked for a bunch of companies and eventually realized that their business practices left a lot to be desired. Today, I’m helping small businesses and freelancers avoid mistakes and build their own brands.  You can follow me on TikTok or where.  You can also reach out for help info@atomicdumpling.com

Do you really need a website as a one- or two-person business?

woman holding ipad with images of various website media flowing from ipad onto the table and all around her

Ermahgawd, I Need a Website?

There seems to be a disconnect about whether you need a website as a micro entity small business.  The short answer is YES, dammit, you need a website!  The long answer is the reason why you need a website.

Alright, I used a magic word combo there, huh?  What’s a micro entity small business?  I’m so glad you asked (even though I know you didn’t.). A micro entity small business is defined as a small business with fewer than 500 people.

Now that we have that out of the way, let’s talk about you brand new website.

Ok, I need a website, what for?

A website is like your own personal intergalactic space station.  It is the hub that all information will rotate around, it’s the platform that launches your brand, and it a place to land to give people a connection point to you.  Even if your work is simply through social media, you want to give people more…  MORE!

You can do that with a website.  Brand ambassadors can expand their earnings 2x times simply by adding a website.  Besides, let’s say you’re a streamer on Twitch, you’ll want to give people as much information as possible including emails, specialty codes for merch, a merch platform, and so much more.

I’m Freelance, Do I Need a Website?

Yes.

Remember when I said that a website is a hub?  A website is a portal to your work and to you.  While you can be on LinkedIn, Fiverr, Upwork, etc. you still need to create a brand.  A website allows you to tie your social media, portfolio, resume, and more together.

What Kind of Website Do I Need?

This is the part that must fit what you’re doing.  If you’re business focus is on products, you’ll want to look at ecommerce platforms.  If you’re focus is services, you can use several platforms to get started like WordPress.  What you choose is entirely up to your purpose.  You will need to think about content, media, and other information as well.  But your first step is finding a platform for your brand before getting everything together.

As always, if you need help or have questions, you can reach out to me at info@atomicdumpling.com.  Check out our web design information here.

Anna Pilette

Anna Pilette

Owner & Project Director, Atomic Dumpling LLC.

About a million years ago, I was in the Navy. After, I worked for a bunch of companies and eventually realized that their business practices left a lot to be desired. Today, I’m helping small businesses and freelancers avoid mistakes and build their own brands.  You can follow me on TikTok or where.  You can also reach out for help info@atomicdumpling.com

How To Write An Applicant Tracking System Resume

african American woman sitting at a computer working on her resume

Would you be gobsmacked if I told you that you can apply online without retyping your resume 50 times?

Yes, that is correct.  It is possible to apply online one time.  I bet you’re wondering how.  Well pull up a chair and let me delight and amaze you.

First, and foremost, it needs to be laid out what the problem is that you’re running into with online application.  Now, I’m talking about the type of online application that requires you upload your resume, then fill in multiple pages of information.  Not the once and done upload.

Applicant Tracking Systems

It’s soul-crushing to upload a resume online, only to see that it does it incorrectly or leaves everything blank.  There’s a reason this is happening to you.  They system they are using is called an Applicant Tracking System.  Now I talked about this in my TikTok videos and included instructions on how to approach online applications.  Here’s where I’m going to lay out for you the process and reasoning.

Firstly, you need to know what these systems are.  Applicant Tracking Systems (ATS) are Human Resource (HR) software suites that allow business to automate their hiring process, track candidates, and match candidate profiles to job openings.

Next, you need to understand how it works.  Now there are several ways these ATS systems work so here’s the simplest explanation.  Basically, these software systems allow business to source candidates, post vacancies on job boards, publish vacancies to social sites, etc.  The ATS also creates a candidate pipeline, by tracking incoming resumes, allowing background screening, and providing tools for HR for the hiring process.

Lastly, it also automates the hiring process by creating everything from offer letters to streamlining the onboarding process.  This is supposed to be a means for making recruiting easier for corporate entities and create a process for hiring that is mostly automated.

Does it work for business?  It sure does.

Does it work for you?  Probably not all that well if you’re reading this.

How To Create A Resume For An ATS

I referenced an article a hot second ago What’s an ATS-Friendly Resume? And How to Write One, that the author, Amanda Augustine, does a great job with the information, but leaves out a few details I think are important.  So let’s dive into how I write the resumes to get everything to jive together.

Creating A Magical Resume

Let me also make the following statement that will probably hurt someone’s eyes.  The original document is a text (*.txt) file.  This is how I begin composing a resume.  If you’re on PC a great free tool for this is Notepad++.  For Mac, I use Text Edit or Google Docs.  Is it basic as hell?  Yup, it’s basic and it works for what you’re about to read.

Text Document Setup

This is pretty straight forward.  You’ll need the font set to either Time New Roman or Ariel.  The font point to be 12.  That’s it!

Now we also need to set some conditions about this document.  You’re very limited to what can go into this document.  That includes character types.  You’ll want to stick with simple commas, periods, and hyphens.  Do not use the following:

  • Symbols
  • Equations
  • Characters other than , or .
  • Tabs

You’ll also want to restrict the document to 2 pages between 750 to 1000 words.  This is important because you’re text is restricted for entry into the ATS.

The ATS Resume Layout

At the top of the document, you’ll want your contact information:

  • Name:
  • Phone:
  • Address:
  • Email:
  • Webpage:
  • Portfolio:

Use the lead and colon.  This will tell the software what is going into each slot.  No, it will not add those words to your information online. So here is what it should look like.

Name: Jane Roe

Phone: 123-456-7890

Address: 123 Write Way, Portland, Oregon, 97201

Email: jane.roe@gmail.com

Webpage: https://awesome.org

Portfolio: https://my.stuff.com

Since you’re using a text file, there’s not going to be a header or footer, which makes this much easier to remember.  You also are not going to have any graphics, charts, or tables in your text file by default.

Importing information into an ATS works on text parsing.  If you haven’t guessed the ATS is looking for specific information in an explicit order.  Therefore, we need to lay out the next section with specific orders as well.  Those are:

  • Summary
  • Work Experience
  • Education
  • Skills

You’ll be writing the sections the same way you did for your contact information.  However, you’ll need to skip a line as follows:

SUMMARY:

Hire me because I’m cool and I know stuff…

WORK HISTORY:

Company Name, Month Year
Position
Description of company

  • Bullet points – do not put punctuation at the end

EDUCATION:

School, City, State, ______________ of ___________ (BA, BS, MA, MS, etc.) Degree (must be fully spelled out without punctuation), Discipline, Month Year – Month Year

SKILLS:

Comma-delimited, must be annotated in work history, and know this section is actually an option for the ATS, so you probably will not need it.

Get the template for free here!

The Big Conclusion

Here are some important points to note when you are laying out your ATS version of your resume.  Do not expect that this is going to look cool like your finalized PDF.  That’s not the point of this version of your resume.  It’s designed to get your information into a text parsing format and get it into the boxes correctly.

You’ll use your longer version that’s prettier for upload at the end when you can add additional documents.  It’s important to remember you’ll be scored and matched based on the content of the ATS version, so make sure you get the details in where they count.

Need help with building your resume?  Contact me at info@atomicdumpling.com

Anna Pilette

Anna Pilette

Owner & Project Director, Atomic Dumpling LLC.

About a million years ago, I was in the Navy. After, I worked for a bunch of companies and eventually realized that their business practices left a lot to be desired. Today, I’m helping small businesses and freelancers avoid mistakes and build their own brands.  You can follow me on TikTok or where.  You can also reach out for help info@atomicdumpling.com

Using Color For Marketing

color wheel for artistic design

Color Your Message

Color on your website is as important as color anywhere else in life. Color psychological affects (Nordeborn, 2013) how a user perceives your website the moment they land. The use of color in any design is applied with greater scientific understanding because of its effects on people both physiologically and psychologically (Singh N. & Srivastava S.K., 2011), including in marketing.

Color In Marketing

If you’re looking to make your website memorable, it’s partially to do with color. If you’re questioning why the answer is right in front of you. Color is crucial to human memory and moods. Colors themselves have specific attributes that a related to how they make people feel (Importance of colors on your website and brand identity).  

Understand that the colors you choose for your business must be intentional. They also need to work together as far as colors go to bring home the message.

What? It’s Free Web Design! Right?

Let’s talk about the magic of a free website theme template. You’ll see where I’m going here in a second with this tangent. Whether you’re freelance or just getting started with your business, using a free theme is usually an attractive idea because of the value you’re being provided. Free themes that you see use complimentary colors preset from the start. However, those same free theme colors tend to be unremarkable neutral colors that are on purposely designed to fit what the web designer is imagining for use case scenarios. Anyone can use them that’s why they are attractive.

That’s also the rub, they’re unremarkable.  

Part of marketing is brand awareness. It is arguably, the most important aspect of marketing to get people to buy something. Do bland colors make your brand memorable? The answer is a simple ‘no’. This is where the science of color theory along with the application of color usage becomes important, even in those sweet little free themes.

Marketing Through Color

Getting back to the business of being memorable, there are several ways you can apply color science to your website yourself (How to strategically use color in website design) or you can engage us to help you. First, understand your user expectations. What colors will your users expect based on the nature of the brand? Second, define which colors will compliment your message and each other. You can use several free tools to determine color compliment like Adobe Color. Third, and finally, keep it simple. A good pallet can be simple and elegant. 

If you aren’t sure about the application of color, get help! We’re here for you. info@atomicdumpling.com

 

Anna Pilette

Anna Pilette

Owner & Project Director, Atomic Dumpling LLC.

About a million years ago, I was in the Navy. After, I worked for a bunch of companies and eventually realized that their business practices left a lot to be desired. Today, I’m helping small businesses and freelancers avoid mistakes and build their own brands.  You can follow me on TikTok or where.  You can also reach out for help info@atomicdumpling.com