Everyone isn’t a writer, but writers are a business requirement
Writing Requires Work & Then Some
Not everyone is a good writer. Yes, I said it out loud. You know what? It’s perfectly fine if that’s not your skill set. But writing is a requirement for business. It’s time to understand why writing is important. It will help you make better business decisions and improve communication.
Forms Of Written Communication & Their Importance
Writing is communication, plain and simple. What isn’t as simple as identifying the various forms of writing and their purposes that can help your business. We also need to establish why good written communication is essential for business.
All forms of writing require skill, thought, and most importantly, the realization you are a mere mortal. Writing for any purpose outside of a wedding invitation requires an incredible amount of work. To undertake a piece of writing will take you through several emotions, at least one life-changing moment, and several stressful situations.
Outside of that, it’s a piece of cake.
Ok, I lied. It’s not as glamorous as cake. In fact, let’s just forget I talked about cake. Let’s talk about writing and why it’s a business requirement.
We can start simple and think about the different ways we use writing in our business dealings. Just thinking about day-to-day communications from emails to reports, we’re using our skills to communicate with clients and coworkers. Digging deeper into it, businesses and freelancers need to have good writing skills to create everyday items. The shortlist of daily writing would be emails, memos, reports, meeting notes, and agendas.
Arguably, good writing is the most important skill set you have for your work, whatever it is. It allows you to lay out a logical path for others to follow. Providing comprehensive and informative written information creates structure and clarity for people.
Copywriting is Motivational
I love reading good copy and so do you. Copywriting inspires confidence and curiosity about a brand’s products and services. It’s motivational and persuasive, which is why it’s used for marketing, websites, social media, and newsletters. It’s also the reason we love it. Copywriting pieces are communication, just on a different level. It taps into the parts of our psyche that wants to be wowed by something cool.
It is essential to appreciate a great writer who can get you thinking about a product or service.
The power of persuasion is almost everything for text content in marketing (we’ll get back to this point in a minute.)
Complex Communications Through Technical Writing
On the tech side, technical writing is in three distinct areas, instruction, argumentative, and communication.
Of course, all three are still communication, but let’s talk about the specific role of technical writing.
The goal of technical writing is to always provide complex ideas to readers in a way they can understand even if they are not experts in a particular field. This means that a technical writer must take the information and create text explanations for any reader to understand. In business, the role of a technical writer is expansive covering everything from training to safety to production.
Good Writing Is Critical
For your business, you probably use a mix of both copywriting and technical writing. Understanding your business’s deficiencies in communication is critical in improving your brand. Your business should be constantly communicating to the public your work.
This can happen in several ways that include client or employee training, social media, your website, newsletters, or reports. Any business’s amazing story can be told through writing. It’s up to you how you tell it, and no matter the routes you take, you’ll need great writers to do it.
If you need some good writers, contact me at firstname.lastname@example.org and I’ll help you get started telling your story.
Owner & Project Director, Atomic Dumpling LLC.
About a million years ago, I was in the Navy. After, I worked for a bunch of companies and eventually realized that their business practices left a lot to be desired. Today, I’m helping small businesses and freelancers avoid mistakes and build their own brands. You can follow me on TikTok or where. You can also reach out for help email@example.com