Whales and Acoustics

Whales and Acoustics

The reason why these pods of whales stranded themselves is unknown…

Stating the Obvious

It’s not like they’re going to tell us anything while their dying in the sand.  But that doesn’t mean that we cannot surmise causes. It also doesn’t mean we can’t seek to remedy the reason whales get too close and get trapped. To ensure in the future we can help them stay in the water.  I thought of a simple idea, with the help of my toaster.  

My toaster, the overachiever 

The dial goes from ‘1’ to ‘Carbon’.  Scorched is somewhere around the middle.  It’s right around ‘scorched’ that it smokes but doesn’t set off the fire alarm until it’s reached ideal incineration temperatures.

I had sort of an epiphany when I was airing out my entire apartment from making my toast into Han Solo.  We haven’t done anything to deter marine mammals from beaching themselves.  We’ve been tracking whales and marine mammals for years through passive acoustics.  We even have gotten high tech about it. We use acoustics to listen for them.  Whales and other mammals speak at certain frequencies, just like we do.  Using passive acoustics, we listen for their speech at their frequency ranges. Pretty neat, right?

The Acoustic Siren

Well, using this, we can go from tracking them, to deterring them.  Bear with me, but if I clap loud, I’ll scare Motley into a giant puffball and run.  She’ll also do the same when the toast is reduced to elemental form triggering the alarm.

And that’s where I had my Eureka moment.

Using acoustic to track animals also means we can use acoustics to deter them.  How or why they approach the beach isn’t important if we’re looking for a method to keep them off the sand.  Especially along beaches that have historic stranding events.  Using acoustics underwater isn’t some farfetched idea.  My fire alarm is testament to that.  It’s time we look to using acoustics to warn animals away from danger.


Anna Pilette is a geophysicist and technologist turned digital consultant.  Anna is a Cofounder of Atomic Dumpling.  You can contact her at anna@atomicdumpling.com.

Jeans

Jeans

As a Blog dedicated to creativity and design you may wonder… why jeans?

Know Your Customer

Jeans are one of the most poorly designed products to this day, for women, in my opinion. Now I know the huge problem of “female “marketing, which is basically make it pink and charge more for the same product. It’s a lazy and degrading philosophy that most women see through. It’s also a vast missed market of opportunity to make things women actually want. Like jeans, more specifically, jeans with pockets.

Woman come in all shapes and a one size fits all when it comes to jeans is almost impossible. If you have hips, but no waist, you have to cinch-up like a crown royal bag. If you have nothing going on back there, just wide and flat like an aircraft carrier, you get the “gap” whenever you sit, where friends can throw spare change for fun.  To further complicate we have short-wasted ladies and long wasted, and jeans that can be hip-huggers or mom jeans. Worst of all, jeans made for women have no pockets. Why? On average you can fit may be a quarter and a tube of Chapstick. One piece of gum, well one piece of Trident gum.  Even cargos for women, if you can find them, are capri and the pockets are only big enough to hold one credit card, maybe.

Here we are paying minimum fifty dollars, up into the hundreds for jeans, and Men’s Levies start at twenty bucks!

Now I have worn the hundreds of dollars jeans, and they look good. I can’t carry my phone, keys or Id, unless I have purse or a coat with adequate pockets. I think this is the origin of my hate against lady jeans, I am not a purse person. I can’t be trusted with them. I have tried and have left them in restrooms and friends’ houses all across America. I need pockets, jeans with pockets. Ones that don’t slide my phone out of its back pocket when I stand up in the restroom stall and send it into the bowl. I have to hold my phone in my mouth because putting it on any surface is gross, and I may forget to take it with me. I need working pockets, but women jeans don’t have them. They are there so the jeans look normal, not to serve any function.

Pink Product Fail

I got fed up and bought some men’s Levies, they are their new line for guys called Flex, because men like words like Flex, rather than stretch, because ladies’ jeans stretch and men jeans flex like bulging muscles instead of stretching under muffin tops. They are also slim fit, because that’s a lady’s jeans standard and the pockets go almost to my knees.  They look good, feel good and cost twenty bucks.  So, my question is, why can’t we have them? What is the issue in the design that stops all manufacturers from making them? Do women not look good with real pockets? Do women not want to wear men’s jeans outright that they must buy “boyfriend” style jeans at two to three times the cost? I have never worn “boyfriend” jeans and I can’t vouch for the pockets. Why not just buy the same jeans your boyfriend wears?

And this is the problem. Fashion is a beast unto itself and I am not questioning or tackling it, I am asking about a fundamental difference in a staple of everyday clothing and work wear. Is it not feminine to have pockets? Is the line ruined? Why are we concerned about a line in jeans that we throw on to hit the grocery store? Because in woman jeans, designer or every day, it doesn’t matter.

No pockets for you!

That again, is design flaw. If you’re out and want jeans that look painted on, I can understand, but if you’re out to buy you aren’t wearing those jeans, you wear the ones that need functioning pockets. But we don’t because some imaginary rule forbids it. This we can change. To do that we have to look at things beyond who we always do them and begin questioning why we do it and change it if it is no longer working. 


Leigh-Alexandra Jacob is a visual effects artist and creative director.  She’s the founder of Atomic Dumpling.  You can reach her at leigh@atomicdumpling.com.

Social Media for Small Business

Social Media for Small Business

As a small business owner, it’s tough trying to come up with things to talk about daily. It’s even harder trying to come up with conversation starters to get people to notice your business over the noise on social media.

There’s always so much to talk about, but only so little can be said in opening.  That’s the hard part.  Finding the balance of blathering on about a topic, finding the right opener for people to jump onboard and get the conversation rolling.  It feels like walking on a slackline; it’s unstable and the balance is a lot of guess work.

Social media is like a giant hall, filled with music, people, and a place where everyone is trying to be heard all at once.  For someone just getting cracking, it’s both awe inspiring and nightmarish.  Twitter alone reminds me of a room full of sugared up toddlers, each hell bent on getting your attention one way or another. 

I’m not trying to rattle all social media with a level of cartoonish glare.  I’m trying to open conversations.  Whether they be about the Energy industry, awesome ways to film in the air, or about the startup drone idea living in your head. 

I’m looking to use my knowledge to help people and the environment.  Which gives me a lot to talk about, if your willing to jump onboard to have a conversation.   


Anna Pilette is a geophysicist and technologist turned digital consultant.  Anna is a Cofounder of Atomic Dumpling.  You can contact her at anna@atomicdumpling.com.